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Author Topic: Reality TV hits the U.S. Army
Pte. Silcox
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posted 12 February 2021 02:15     Profile for Pte. Silcox   Email Pte. Silcox     Send New Private Message     Edit/Delete Post   Reply With Quote
You heard me

First there was Surviver and then Temptation Island and NOW coming to the world - U.S. Army.... BASIC TRAINING.

6 recruits, only 5 speak english, 0 want to be in the combat arms - 9 weeks of training
http://www.goarmy.com/basic/index.htm


Posts: 46 | From: British Columbia, Canada | Registered: Nov 2000  |  IP: Logged
Pte. Silcox
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Member # 94

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posted 13 February 2021 01:35     Profile for Pte. Silcox   Email Pte. Silcox     Send New Private Message     Edit/Delete Post   Reply With Quote
That was a bit of sarcasm there

has the media really influenced the military that much as to have them do a recruiting stunt like this?


Posts: 46 | From: British Columbia, Canada | Registered: Nov 2000  |  IP: Logged
Harry
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posted 13 February 2021 02:02     Profile for Harry     Send New Private Message     Edit/Delete Post   Reply With Quote
Before we get too cynical, lets do a quick revaluation of what we are looking at and why.

First we are dealing with a current generation of young adults who are very computer savvy and in many cases, the computer has become an extension of either their identity or their community. Cyber kids are becoming adolescents and from there we are looking at the next adults in our society.

We will have to look at ourselves to either admit or realize that the cyber information age is upon us, and we know were to go to find pretty much anything, why are you on this message board?

Now from a marketing standpoint, the US Army has, in my opinion engineered a neat campaign. Their ads are already running, “I am an Army of one”, they are targeting the prime time slots that appeal to young adults. There will be a lot of this audience who will log on and go to this site and follow it. Like anything that catches the interest of the cyber generation, this will either fly or die.

If it dies then so be it, what is the loss, other than a re-evaluation of advertising strategies? If it catches, think about the impact. They will have a real time, up to date living, breathing, recruiting tool at their fingertips. The people logging in will log in out of interest, they will get a lot of info, and some might just think about joining up. If you have for example 2, 000, 000 who log on and only 5% attempt to enlist, you do the math. Has the US Army met its goal, you bet.

In summation, yes it can be construed as partially sensationalism, but if it appeals to the audience you are targeting, then you have literally hit what all marketers seek, a growth audience (success). Lets give it a bit of time and see what happens.

[ 13-02-2001: Message edited by: Harry ]


Posts: 9 | From: Edmonton | Registered: Feb 2001  |  IP: Logged

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