"We asked Wal-Mart Canada to support this important project because of their record of championing causes that are important to Canadians," said Mr. Webb. "With their nationwide reach and fundraising force of 42,000 Canadians, Wal-Mart is the perfect partner to make The Juno Beach Centre a reality."
Wal-Mart Canada will launch a 15-month long fundraising campaign for The Juno Beach Centre beginning March 5, involving all 174 Wal-Mart stores across the country. Fundraising will begin with Wal-Mart's "Buy a Brick Campaign,"
where customers who make a one-dollar donation to The Juno Beach Centre will have their names posted inside their local store on a paper brick to celebrate their support.
Wal-Mart will also use its Canadian communication vehicles to profile The Juno Beach project. In particular, the project will be highlighted regularly over the next 16 months in Wal-Mart's national flyers, which are distributed
to more than 8 million households across Canada.
"To say that we are honoured to be part of this historical project is an understatement," said Mario Pilozzi, Chief Operating Officer of Wal-Mart
Canada. "The Canadians who served our great country during World War II made the freedoms we all enjoy today a reality."