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Topic: New Recruiting Ads...

donkreel
Recruit
Member # 231

Member Rated:

posted 04 July 2021 13:48

I haven't seen any of the new ads on TV yet...has anyone seen one of them yet? Wondering if they'll be effective...

Posts: 16 | From: Petawawa | Registered: Mar 2001 | IP: Logged

Soldier of Fortune
Veteran
Member # 223

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posted 04 July 2021 16:22

Neither have I, what channels do you think they would be most effective on, I thind CBC and Much Music.

[Canadian] [Bullet] Soldier of Fortune

Posts: 112 | From: Tottenham, Ontario | Registered: Mar 2001 | IP: Logged

Cbt Engr
Recruit
Member # 348

Member Rated:

posted 04 July 2021 23:28

The television and prints ads aren't supposed to start until the fall according to DNet. For now, the splashy ads remain as the cartoons before the feature presentation.

Posts: 9 | From: Oromocto | Registered: Jun 2001 | IP: Logged

RCA
Veteran
Member # 74

Member Rated:

posted 07 July 2021 18:19

I don't care what anybody says, but the best recruiting tool is still word of mouth. You know what you do and what the "hooks" are. However everyone's moral has been so low it has been hard to be positive. So start talking it up again and the flow should slowly start again. (and we would save $15 million, money better spent on 105mm HOW ammo.)

Ubique

Posts: 198 | From: Army of the West | Registered: Aug 2000 | IP: Logged

Se7eN
Veteran
Member # 276

Rate Member

posted 10 July 2021 14:14

This reply is not really about the ad's but about the recruting site. It's super flashy and it makes you think we have the best funded military in the world. There are a couple things I noticed. In the NEWS section (check it out and see) they have a picture of Col. Kenward leading a parade of the Canadian Airborne Regiment. Now this to me seems like a huge misrepresentation, maybe Im wrong but, why are they using flashy pictures of a disbanded regiment to entice new recruits??, If that isnt false advertising I dont know what is.

Just a thought

Posts: 34 | From: Canada | Registered: Apr 2001 | IP: Logged

Cbt Engr
Recruit
Member # 348

Member Rated:

posted 10 July 2021 14:44

NDHQ lying? Ad agencies lying? Preposterous.

*please note the sarcasm now dripping onto the floor*

Posts: 9 | From: Oromocto | Registered: Jun 2001 | IP: Logged

Se7eN
Veteran
Member # 276

Rate Member

posted 10 July 2021 18:45

Why don't people call them on it or go to the media?, what would the government do??

Posts: 34 | From: Canada | Registered: Apr 2001 | IP: Logged

echo
Veteran
Member # 113

Rate Member

posted 14 July 2021 00:05

when i went to see a movie tonight,
during the previews an ad's i saw the new recruiting ad for the army, navy and air force.
that ad was visually astounding because of all the things you hear about the cdn army/navy/airforce this showed every single one of the great things about the millitary.
(at the end of the ad it showed the new recruiting sologan. "Strong! Proud!")

the group of friends i was with were extremely impressed and were commenting on how they were gonna join the reserves in a coupla years.

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Posts: 113 | From: Markham,Ontario,Canada | Registered: Sep 2000 | IP: Logged

Soldier of Fortune
Veteran
Member # 223

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posted 14 July 2021 11:26

Its good to know the ads are attracting young people.

[Canadian] [Bullet] Soldier of Fortune

Posts: 112 | From: Tottenham, Ontario | Registered: Mar 2001 | IP: Logged

colgan
Veteran
Member # 400

Member Rated:

posted 15 July 2021 21:13

quote:
Originally posted by echo:
when i went to see a movie tonight,
during the previews an ad's i saw the new recruiting ad for the army, navy and air force.
that ad was visually astounding because of all the things you hear about the cdn army/navy/airforce this showed every single one of the great things about the millitary.
(at the end of the ad it showed the new recruiting sologan. "Strong! Proud!")
the group of friends i was with were extremely impressed and were commenting on how they were gonna join the reserves in a coupla years.

Posts: 43 | From: the big smoke | Registered: Jul 2001 | IP: Logged

colgan
Veteran
Member # 400

Member Rated:

posted 15 July 2021 21:17

the army needs to spend less on ads and more on good training and kit [Canadian]

Posts: 43 | From: the big smoke | Registered: Jul 2001 | IP: Logged

towhey
Veteran
Member # 146

Member Rated:

posted 21 July 2021 12:58

Saw one of the ads at the movie theatre last night.

Although it was out of focus (IS there such a thing as a projectionist anymore???? -- and I know, they up-res the ads to 35mm, but it was more than that, I'm in the biz and know!), the ad was outstanding.

Kudos to the agency that created it. My wife was ready to enlist right then and there. Sensitive to some of the comments I've heard from others, I specifically looked for kit and equipment. I saw none that is not in use today.

It was a great mix of Army, Navy and Air Force hi-speed, cool-factor gear and worked across all three elements. There were reserve Army capbadges and headress in evidence throughout. The music was well done, and the editing was stirring. Even the tag line works: Strong. Proud.

Well done, DND.

Posts: 37 | From: toronto, on, canada | Registered: Jan 2001 | IP: Logged

Brad Sallows
Veteran
Member # 16

Member Rated:

posted 23 July 2021 14:38

Technically, I suppose there are reservists who have seen/used the equipment portrayed.

I wonder how to deal with the retention issue once recruits learn the difference between the vision and the reality of a typical training weekend or one-week concentration.

Posts: 82 | From: Burnaby BC | Registered: Jun 2000 | IP: Logged

towhey
Veteran
Member # 146

Member Rated:

posted 24 July 2021 07:22

The ad I saw was not targeting reserve recruits. It was a generic CF ad.

Given the regular force's near disastrous staffing situation at the moment, I'd bet my breakfast that the focus is on recruiting regulars. Maybe even enticing some dissatisfied reservists to join the dark side?

Cheers,

mark

Posts: 37 | From: toronto, on, canada | Registered: Jan 2001 | IP: Logged

Brad Sallows
Veteran
Member # 16

Member Rated:

posted 24 July 2021 12:42

I can't remember if the ones I saw were all reserve-specific. Nevertheless, I must admit that if we entice soldiers in right now who subsequently become disillusioned with the reality of reserve service, I would be satisfied to see them continue on to regular service. As long as the Reg F needs people it must turn to the Res F to make up shortfalls, so the sooner the Reg F is "healthier", the sooner the Res F can concentrate on building up complementary capabilities and leadership depth.

Posts: 82 | From: Burnaby BC | Registered: Jun 2000 | IP: Logged

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